Programs of Study

Business Administration Marketing and Retailing Concentration (A2512F)

Description	Marketing and Retailing is a concentration under the curriculum title of Business Administration. The curriculum is designed to provide students with fundamental skills in marketing and retailing. Course work includes marketing, retailing, merchandising, selling, advertising, computer technology, and management. Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.
Award	The Associate in Applied Science Degree – Business Administration – Marketing and Retailing is awarded by the College upon completion of this program. A certificate in Marketing and Retailing is also available upon completion of 17 hours of required courses.
Admissions	• A high school diploma or equivalent is required. • In order to be placed in English and mathematics courses, students must take computerized placement tests in reading, English and math. • A counseling/orientation appointment follows placement testing. • Many courses have prerequisites or co-requisites; check the Course Descriptions section for details.
Additional Information	Transferring to Senior Institution Students intending to transfer to a senior institution should check with the senior institution for that college’s general education, program requirements, and GPA in order to transfer courses more effectively. Information on transfer institutions is available through the Business and Accounting Division Office. Students enrolled in the Marketing and Retailing Program who think they may decide at a later time to transfer to a senior institution should take MAT 161 – College Algebra or MAT 140 – Survey of Mathematics.
Contact Info	The Business Administration – Marketing and Retailing program is in the Business and Accounting Division. For information, call 704.330.6529 or 704.330.6595.
Web Site	www.cpcc.edu/business_accounting
Course Requirements	Current students can login to MyCollege and click on Program Evaluation to determine the course requirements for your program of study, or any program of study you might be interested in. If are not currently admitted to the college, please check the College Catalog.